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RECORD GROWTH AND EXPANSION FOR HILTON’S WORLDWIDE RESERVATIONS CENTRE

Call Centre achieves significant growth during 2002

	Dubai, January 19, 2003: Hilton International, the world’s leading hotel brand has revealed record growth for its Dubai-based Hilton Worldwide Reservations Call Centre, with staggering call volumes handled in 2002.
Anish Bhatia (seated), Manager of Hilton Reservations Worldwide with team members	Anish Bhatia, Manager of Hilton Reservations Worldwide said,

 “We are delighted with the growth experienced during 2002, especially in face of the difficult times experienced by the hospitality industry as a whole.

The increased volumes of inbound calls has allowed us to boost capacity of existing lines, add new dedicated lines for Oman and Jordan, plus increase our agent levels by 100 per cent in order to cope with the increased demand.”

“We also expanded our scope of operations last year, and set up dedicated toll-free lines to service our 95,000 Hilton Hhonors loyalty programme members in the region. We now average 700 calls a month, primarily covering redemption bookings and enrolment for these members in the UAE, Kuwait, Saudi Arabia, Bahrain and Egypt.”

The response from travel agents, corporate bookers, and members of the public has exceeded expectations, with callers making reservations both within the Middle East region and further afield. Further growth is expected this year as more travel agents and travellers familiarise themselves with Hilton Reservations Worldwide’s simple and quick booking processes.


Hilton Reservations Worldwide was established in Dubai in 1996 - currently residing in Hilton’s regional headquarters at Dubai Internet City. The reservations hub is staffed by a team of multi-lingual professionals, providing information and assistance in five languages, and offering toll free access to hotel bookings at over 2,400 Hilton hotels in more than 65 countries worldwide. Hours of operation are from 8am to 10pm on weekdays, and 11am to 8pm at weekends and public holidays.

“With our established call-centre team based here in DIC, we can take advantage of the latest technological advances and ensure a more innovative approach to customer care. We are fully committed to simplifying procedures and providing excellence in customer services” added Bhatia.

-Ends-

For further information, please contact:
Samantha Wood Guy Epsom
ASDA’A Public Relations Regional Director of Sales & Marketing –
Burson-Marsteller exclusive Middle East affiliate Arabian Peninsula, Hilton International
Tel: 971-4-3344550, Fax: 971-4-3344556, email: guy_epsom@hilton.com
e-mail: info@asdaa.com

Notes to the editor:
Hilton International currently operates 28 hotels in the Middle East – 14 hotels in Egypt, eight hotels in the UAE, three in Saudi Arabia and one each in Bahrain, Oman and Kuwait. Hilton Hotels Corporation and Hilton International, a subsidiary of Hilton Group plc, have a worldwide alliance to market Hilton, the world's best-known hotel brand. Collectively offering over 2,400 hotels in more than 65 countries worldwide, both companies are recognised as leaders in the hospitality industry.

The Hilton Worldwide Reservations tollfree numbers in the Middle East are as follows:
UAE - 8004243 Bahrain - 800299
KSA - 8008971405 Qatar - 080097103
Kuwait - 4823206 Lebanon* - 426801
Egypt* - 5100200 Syria* - 0801
Jordan - 80022250 Oman - 9714 3916788
When prompted by the automatic operator dial 877 525 1212,
Fax 00 9714 3355631, email: meares@hilton.com

Compiled by Saudia-Online.com

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